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About Us

One expression can best answer that: YEOWWW!


More specifically, Yeowww!® Catnip, appropriately named due to the phenomenal reaction cats have to our catnip. Our toys are perfect for anyone who loves cats. Once a customer sees what an impact our products have on their cats, they will inevitably come back for more to get as gifts – not to mention more for them! We have tons of emails, letters, and phone messages from people raving about our products and the reaction their cats have to them! If there is ever any doubt or hesitation in how effective our products are, throw one to a cat and see how undeniable the evidence is!

The #1 Catnip brand in the world!

100% stuffed premium

Each and every one of our toys is completely filled with our fabulous catnip. 100% stuffed FULL of premium, organically grown catnip. No cotton fillers, no plastic pieces, and certainly none of that cheaper ‘toy grade’ stuff. After all, they are catnip toys – shouldn’t they be filled with catnip? We think so and filling them to the max with Yeowww! Catnip gives you the best value.

Unique Toys

First time customers are immediately attracted to our colorful and unique toys. Not only does this increase impulse buying among customers, but our packaging stands out in the pet industry. We also provide numerous displays that work beautifully on shelves, pegs and point-of-purchase. Bold, bright and quirky, our look is distinctive. Plus, we are constantly adding new products to our assortment to keep the Yeowww! Catnip line fresh and catered to the season.

Handmade in the USA

All of our toys are handmade in the USA – something we feel is important to us and our customers. The fabric is high quality cotton twill strong enough to withstand as much scratching, biting, bunny-kicking and slobber a cat can dish out. Each toy is individually stuffed and hand-sewn so people know they are getting a toy with a touch of personality as well as being carefully handcrafted.

Power 50 Pet Brand!

We've been named one of the Power 50 Pet Brands by Pet Age Magazine in 2023. For more than 25 years, Yeowww! Catnip has been the top choice for the discerning feline!

Editor's Select Winner!

We've been named top banana by Pet Age Magazine when our Chi-CAT-a Banana Peeled was named the 2024 Editor's Select for setting the gold standard in the pet industry for cat toys.


Yeowww! Catnip stands out in the Pet Industry

Yeowww! Catnip stands out in the pet industry not only because of our especially potent catnip and the toys that are stuffed with it, but also due to the commitment we have to quality in our products. We believe in our product so intensely that it’s our pleasure to offer a no-risk guarantee to stores and distributors. If for some rare reason a product doesn’t work out for a store, they can return what’s left and we will happily exchange it for another that will. We also offer no minimums on our orders. This allows stores and distributors to order the appropriate amounts tailored for their specific output.


FAQ Headline

Where is your catnip grown?

We work with private farmers in the USA to grow the best catnip in the world. We sample each catnip harvest and pick the highest quality based on freshness, color and aroma. No chemicals or pesticides are used in cultivation. We like to use only the leaves and flower tops for an out of this world blend that only Yeowww! Catnip has. Our curing process may be a trade secret, but wickedly strong Yeowww! organically grown catnip isn’t!

Where are Yeowww! Catnip toys made?

All Yeowww! Catnip toys are made in the USA.

Where are Yeowww! Catnip toys sold?

Yeowww! Catnip toys are sold across the globe in independent pet stores, boutiques, clinics and gift shops.

What are Yeowww! Catnip toys made of?

Our toys are made with durable cotton twill fabric using only non-bleed vegetable-based dyes and completely filled with Yeowww! organically grown catnip. Our toys are sold by ‘fullness’ and not by weight. We can do this because they are made in the USA. Each and every toy we make is hand-packed full of Yeowww! organically grown catnip. Cut one open and see for yourself. But watch out, the catnip will burst out!

What is catnip and why do cats respond to it?

Catnip, Nepta cataria, is a member of the mint family of herbs. The compound in catnip, called Nepetalactone, is what cats respond to. If you’ve never seen a cat respond to catnip, you’re in for quite a show. Licking, tumbling around, ’bunny-kicking,’ rubbing, and lots of slobbering that typically lasts for about 20 crazy, exciting minutes. After that the cat mellows out, ’resetting’ itself before it indulges in another irresistible encounter of catnip bliss. Many kinds of wild cats also react to this herb. Go to YouTube and search for Yeowww! Catnip videos, and you will be amazed!